Foam

Not a day goes by without one of our clients or colleagues commenting on photographs in our meeting rooms. They may reflect on the style of a photograph or ask why it is there. Discussion. That is what we wanted to achieve by displaying our collection of photographs in our Amsterdam office and on our homepage.

Photography museum Foam and De Brauw have started collaborating in 2010.

Geert Potjewijd, De Brauw’s managing partner says: “We would like to contribute to the cultural environment of Amsterdam and support young Dutch talented photographers. There is a natural match between Foam and De Brauw. Both organisations, with international ambitions, have quality as a basis.”

 

Erwin Blumenfeld

From 15 February, Foam will be showing the colour photography of the influential German photographer Erwin Blumenfeld. Blumenfeld (1897-1969) was born in Germany. He mastered photography in the Netherlands, where he shot portraits. After he went to Paris he built a career in fashion photography for a few years and he only worked in black and white. He liked to experiment with various techniques such as double exposure, distortion and solarisation. But from the moment that colour photography was introduced to the world, he transformed his original compositions in black and white into colour. His special repertoire of shapes and colours that he developed after he left for the United States in 1941 made him one of the most original fashion photographers in New York. The female body and death were his main sources of inspiration. Despite the fashionable frivolity, he distinguished himself by the surreal nature of his subjects; the goal of his search was not realism, but the mystery of reality. He worked freelance for magazines such as Harper’s Bazaar, Life and Vogue. The exhibition of his work in Foam focuses on colour photography that he developed in his period in New York (1941-1960) and gave him worldwide recognition.

“I see something special and show it to the camera. The moment is held until someone sees it. Then it is theirs.”

Sam Abell

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