2023 was a year of unprecedented change in the area of digital regulation, with Gatekeepers being designated under the Digital Markets Act, the adoption of the Data Act, many national and European investigations into digital ecosystems and even the threat of the break-up of Google in the AdTech case. Equally, various authorities are increasing the role of consumer law as a way of tackling unfair competition, in order to give consumers more control and transparency in the digital environment, whether over their data, purchasing choices or redress mechanisms. Significant developments will continue into 2024 as Big Tech firms deliver their compliance plans to the European Commission by 6 March, and at national level, authorities gear up to monitor digital markets more fanatically (the ACM is recruiting up to 50 new personnel to focus on digital.)