Bol.com is the most visited retail website in the Netherlands serving 3.4 million active customers, with total net sales of EUR 355 million in 2011. It offers a broad range of products in various non-food categories including books, entertainment, electronics and toys. Almost half of all Dutch customers who purchased products online shopped at bol.com in 2011, buying more than 17 million products.
Click here to read the press release of Ahold.
Team: Klaas de Vries, Reinier Kleipool, Jolling de Pree, Henriëtte van Helden, Barbara van Duren-Kloppert