De Brauw Blackstone Westbroek advises Royal Ahold on acquiring online retailer

February 1, 2012

De Brauw has advised Royal Ahold on the acquisition of all the outstanding shares in Flevo Deelnemingen III, the parent company of B.V. This is an important next step in Royal Ahold’s growth strategy, which focuses on growing sales by increasing customer loyalty, broadening its offering and expanding geographic reach. The acquisition is opening the door to new opportunities for both companies. is the most visited retail website in the Netherlands serving 3.4 million active customers, with total net sales of EUR 355 million in 2011. It offers a broad range of products in various non-food categories including books, entertainment, electronics and toys. Almost half of all Dutch customers who purchased products online shopped at in 2011, buying more than 17 million products.


Click here to read the press release of Ahold.


Team: Klaas de Vries, Reinier Kleipool, Jolling de Pree, Henriëtte van Helden, Barbara van Duren-Kloppert

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