De Brauw Blackstone Westbroek has advised Kluwer on the sale of Adformatie Group to Sijthoff Media Group. The Adformatie Group owns brands like Adformatie, Journal of Marketing, Communication and Creation.

The sale is a logical step in the implementation of Kluwer's strategy. It is expected that the transaction will be completed in mid-April. Kluwer and Sijthoff Media Group have agreed that all brands and activities of Adformatie Group will be transferred to the new owner. De Brauw Blackstone Westbroek acts as counsel to Kluwer B.V.

Lead partner: Ton Schutte