6 July 2021

CM.com acquires data start-up TraceDock

Constantijn Voogt
Eveline de Waard
Lars Buiten

Global conversational commerce platform CM.com – through one of its subsidiaries – completed the strategic acquisition of TraceDock. This data start-up, with operations in Europe, specialises in privacy-friendly, first-party data collection. TraceDock's solutions will be integrated into CM.com's Mobile Marketing Cloud, enabling CM.com's customers to gain more insights from first-party website data. The integration will further improve and optimise CM.com's customer experience and is expected to boost CM.com's international growth strategy. TraceDock's founders remain involved in the business to promote this growth strategy.