27 May 2020

Pan-European injunction obtained for Impossible Foods Inc.

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De Brauw Blackstone Westbroek successfully represented Impossible Foods, the market leader in the field of plant-based meat alternatives, located in the US, in obtaining a preliminary pan-European injunction invoking Impossible Foods's trademark "Impossible Burger" against Nestlé's use of "Incredible Burger", as well as in a series of challenges initiated against its trademarks, before the EUIPO.