De Brauw advised CM.com, a global leader in cloud software for conversational commerce, in the acquisition of consumer AI technology company Building Blocks. Building Blocks combines data science software with data science services empowering its customers to build more relevant and personalised interactions across their businesses. Building Block’s suite of consumer AI solutions focuses on consumer guidance, consumer engagement and consumer care. Its customer portfolio includes renowned brands such as Samsung, Basic-Fit, Corendon and Sligro.
The deal concerned the sale and transfer of 100% of the shares in Building Blocks Holding B.V. The acquisition is paid for by a combination of cash and equity consideration, whereby the sellers acquire listed shares in the capital of CM.com N.V.