De Brauw advised Thomas H. Lee Partners ("THL") on the acquisition of Bynder from multiple sellers including Insight Partners.
THL, based in Boston, is a premier private equity firm investing in growth companies. Bynder is a global leader in Digital Asset Management (DAM), headquartered in Amsterdam and with major office hubs in the United States, Spain, UK, Australia, and UAE. Bynder's powerful, intuitive, and deeply integrated DAM platform unifies and transforms the creation, management, and distribution of marketing assets. The partnership will accelerate Bynder’s ability to help brands overcome the complexity of proliferating content, enabling delivery of exceptional content experiences and unlocking revenue growth.